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- Using PPC Install/Update. The PPC Install/Update tool lets you install and update Checkpoint Tools for PPC, a set of PPC process and workflow tools that use Microsoft® Word and Excel.The PPC Install/Update tool resides on the Tools screen and is accessible from most of the practice areas on the Search screen. Checkpoint Tools for PPC include the following.
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In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
If you have a mobile app, it can be a game changer when it comes to how you get users to interact with your products and draw them to your site. Today, we are going to go through the different ways to advertise your app and how to continually optimize to ensure the best results.
App Campaign Types
First, you must decide which type of campaign you would like to run for your mobile app(s). You have 4 options:
- Display app install campaigns
- Search app install campaigns
- YouTube TrueView
- Universal app campaigns
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All 4 options have their own benefits from initial set-up to ad type. With each option, your ads will run on mobile devices and tablets.
Universal App Campaigns
Universal app campaigns are by far the easiest to set-up. If your app is in the Google Play Store, all you need to do is come up with a few lines of text, a bid, budget and let AdWords do the rest. The only downfall is that universal app campaigns only work with Android and not iOS. Here are the steps:
1. Create the campaign from the campaign tab in AdWords.
2. Name your campaign, find your mobile app and generate a few lines of text that can be used to generate your ads. Keep in mind that each line of text must make sense independently because AdWords can generate your ad from any two lines of text given.
3. Finally, set your bid and budget. When setting your bid, you want to think about how much you are willing to spend per app install. From there, AdWords uses the target CPA bid strategy to get as many installs at the target cost-per-install you have given.
Display App Install Campaigns
Just like general Display ads, Display app install campaigns allow you to show ads for your app on the Display Network and inside other apps. Display app install campaigns can be used with either Android or iOS and have a few more options than the universal app campaigns. Here are the steps.
1. Just like above, from the campaigns tab, you will create the campaign by selecting 'Display Network only.'
2. You will then name your campaign and select your marketing objective as either 'install your mobile app' or 'engage with your mobile app,' depending on your end goal.
3. From there, you will select additional settings that include the following:
- The app
- Bid strategy
- Budget
- Location
- Campaign schedule
- Ad delivery
- Campaign URL options (About Conversion Tracking for App Campaigns)
4. Next, you will create your ad group and determine where on the Display Network you want your ads to show and the type of apps you want to display your ad within.
5. Finally, you are ready to create your ad copy. From the ad tab in AdWords, select +Ad. You will then be prompted to create one of the following depending on the creative you want to use. As with any other campaign, we recommend always testing your creatives to find what resonates with users the most.
Search App Install Campaigns
1. From the campaigns tab, you will create the campaign by selecting 'Search Network Only.'
2. You will then select your marketing objective and your app.
3. Next, you will follow step 3 from under 'Display App Install Campaigns.'
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4. For targeting, just like any other search campaign you will create the keywords you want to target, allowing your ads to show on the Google search results and in the Google Play store.
5. Finally, you can create your ads from the ads tab in AdWords.
YouTube TrueView App Promotions
The last type of app install campaign is YouTube TrueView. This campaign allows you to advertise your app on YouTube and video partner sites. Here are the steps.
1. From the campaigns tab, you will create the campaign by selecting 'Video.'
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- Using PPC Install/Update. The PPC Install/Update tool lets you install and update Checkpoint Tools for PPC, a set of PPC process and workflow tools that use Microsoft® Word and Excel.The PPC Install/Update tool resides on the Tools screen and is accessible from most of the practice areas on the Search screen. Checkpoint Tools for PPC include the following.
- The Unarchiver is a much more capable replacement for 'Archive Utility.app', the built-in archive unpacker program on Mac OS X. The Unarchiver is designed to handle many more formats than Archive Utility, and to better fit in with the design of the Finder. UPDATE 6/12/2020: Official link is.
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
If you have a mobile app, it can be a game changer when it comes to how you get users to interact with your products and draw them to your site. Today, we are going to go through the different ways to advertise your app and how to continually optimize to ensure the best results.
App Campaign Types
First, you must decide which type of campaign you would like to run for your mobile app(s). You have 4 options:
- Display app install campaigns
- Search app install campaigns
- YouTube TrueView
- Universal app campaigns
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All 4 options have their own benefits from initial set-up to ad type. With each option, your ads will run on mobile devices and tablets.
Universal App Campaigns
Universal app campaigns are by far the easiest to set-up. If your app is in the Google Play Store, all you need to do is come up with a few lines of text, a bid, budget and let AdWords do the rest. The only downfall is that universal app campaigns only work with Android and not iOS. Here are the steps:
1. Create the campaign from the campaign tab in AdWords.
2. Name your campaign, find your mobile app and generate a few lines of text that can be used to generate your ads. Keep in mind that each line of text must make sense independently because AdWords can generate your ad from any two lines of text given.
3. Finally, set your bid and budget. When setting your bid, you want to think about how much you are willing to spend per app install. From there, AdWords uses the target CPA bid strategy to get as many installs at the target cost-per-install you have given.
Display App Install Campaigns
Just like general Display ads, Display app install campaigns allow you to show ads for your app on the Display Network and inside other apps. Display app install campaigns can be used with either Android or iOS and have a few more options than the universal app campaigns. Here are the steps.
1. Just like above, from the campaigns tab, you will create the campaign by selecting 'Display Network only.'
2. You will then name your campaign and select your marketing objective as either 'install your mobile app' or 'engage with your mobile app,' depending on your end goal.
3. From there, you will select additional settings that include the following:
- The app
- Bid strategy
- Budget
- Location
- Campaign schedule
- Ad delivery
- Campaign URL options (About Conversion Tracking for App Campaigns)
4. Next, you will create your ad group and determine where on the Display Network you want your ads to show and the type of apps you want to display your ad within.
5. Finally, you are ready to create your ad copy. From the ad tab in AdWords, select +Ad. You will then be prompted to create one of the following depending on the creative you want to use. As with any other campaign, we recommend always testing your creatives to find what resonates with users the most.
Search App Install Campaigns
1. From the campaigns tab, you will create the campaign by selecting 'Search Network Only.'
2. You will then select your marketing objective and your app.
3. Next, you will follow step 3 from under 'Display App Install Campaigns.'
Ppc App Download Windows
4. For targeting, just like any other search campaign you will create the keywords you want to target, allowing your ads to show on the Google search results and in the Google Play store.
5. Finally, you can create your ads from the ads tab in AdWords.
YouTube TrueView App Promotions
The last type of app install campaign is YouTube TrueView. This campaign allows you to advertise your app on YouTube and video partner sites. Here are the steps.
1. From the campaigns tab, you will create the campaign by selecting 'Video.'
2. Just like before, you will select your marketing objective.
3. Next, you will follow step 3 from under 'Display App Install Campaigns.'
4. For targeting, you will be able to reach those who are viewing content that is relevant to your app based on demographics, interests or video topics.
5. Lastly, you will create your ads from the ads tab in AdWords.
Additional Benefits And Optimizations For App Campaigns
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1. As more and more users download your app, you can potentially improve your app store ranking. This can then lead to an increase in reach and more users downloading your app.
2. If you set your target cost-per-install too low, AdWords may have a hard time meeting your goal and traffic could be limited. At this point, you can decide to increase your target cost-per-install, which will allow AdWords to find additional traffic without being restricted. After running the campaigns for a period of time you can then begin to slowly drop the target cost-per-install. Keep in mind you want to slowly make adjustments as any big changes could result in Google having to limit traffic due to not being able to maintain your target cost-per-install.
Conclusion
In a mobile-centered world, the majority of users who own a smartphone, download apps for ease and convenience. If you have a mobile app, it only makes sense to get your app in front of users who can then have access to your products and services at the touch of a button. Think bookmarks for your smartphone or tablet that don't require an extra step of going into a browser.
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Download the small AnyDesk file of 3 MB and finish urgent tasks on the go with AnyDesk's user-friendly interface. AnyDesk is not only compatible with Windows 10, but many other operating systems and their various versions, including iOS, macOS, Linux and Android. What is more, AnyDesk facilitates managing your remote desktop contacts and connections and administrating all settings and configurations in Windows, so you can focus on your projects rather than their administration.
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Updates from AnyDesk for Windows 10 remote desktops are constant and free.
Version 6.1.08 Dec 2020
- Revised various user interface elements:
Revised favorites and recent session lists. Revised session recording settings. - Better interaction with system clipboard:
Address Book, Auto-Discovery, Favorites and Recent Sessions now interact with the system clipboard. - Added new options for sessions:
Added option to limit number of incoming/outgoing sessions. Added option to automatically disconnect incoming sessions when inactive. - Added new options to enhance usage:
Added option to follow remote window focus. Added display option to preserve details when encoding image. Added option to keyboard menu to send special Android keys. - One time password check improvement:
Improved one time password checks in two factor authentication. - Fixed crashes in various situations:
Fixed crash when requesting elevation. Fixed crash in session player when skipping to the beginning of a recording. Fixed crash caused by invalid thumbnails when searching for addresses. Fixed crash when updating Windows Group Policies. - Fixed bugs related to sessions:
Fixed bug that caused keyboard mode to be reset every session. Fixed bug that caused sessions settings for remote cursor to not save correctly. Fixed bug that caused empty session recordings to be created. Fixed rare bug that caused settings configured via Group Policies to not work correctly. - Fixed bug related to language selection:
Fixed language detection for some asian languages. Fixed language selection on Windows XP. - Bugfixes:
Fixed a couple of small bugs.
1 Sep 2020
- Improved iOS support:
Support for improved connections to iOS devices. - Bugfixes:
Fixed a couple of small bugs.
28 Jul 2020
- AnyDesk closes immediately after start:
Fixed bug that could cause AnyDesk to close immediately after starting. - Bugfixes:
Fixed a couple of small bugs.
21 Jul 2020
- Adress Book bugfixes:
Fixed crash in Address Book. Fixed renaming of Address Book entries. - Bugfixes:
Fixed a couple of small bugs.
10 Jul 2020
- Languages support:
Updated translations for various languages. - Address Book:
Made the Address Book open on startup again. - Bugfixes:
Fixed a couple of small bugs.
25 Jun 2020
- Two-Factor Authentication:
When enabled, an additional dialog will be shown after authentication by password or token, requesting a time-based one-time password provided by a third device. This feature requires an app supporting TOTP. - Wake-on-Lan:
When enabled, devices running AnyDesk that are currently in sleep mode can be woken up by other AnyDesk devices in the same local network. - Windows Group Policies:
AnyDesk now checks the Windows Registry for settings provided via Windows Domain Group Policies. This can only be disabled on Custom Clients. - Multiple password for Unattented Access:
Unattended Access now allows the setup of multiple secondary passwords. Each of the password can be bound to different permissions. This feature requires the use of Windows Group Policies. - Flexible Session Recordings:
Session Recordings can now be started and stopped at any time. - Interactive Access improvement:
Immediately installing AnyDesk now allows to connect to that Desk directly from the beginning. - User interface improvements:
User interface has been updated and now also allows to hide the sidebar on the left and the Remote Desk box. - Security improvement:
AnyDesk now supports Perfect Forward Secrecy to strengthen its already strong security for data transfer. - Remote printing improvement:
AnyDesk now allows to pring local files on the remote computer. - Multi-monitor suppport:
Hotkeys can now be used to switch between the remote monitors. Hotkey combination Ctrl+Alt+Shift+left/right to iterate monitors. Hotkey combination Ctrl+Alt+Shift+numpad_number to switch to a specific monitor. - Improved installation process:
Reduced the amount of UAC dialogs shown during installation of different components of AnyDesk. - Language support:
Updated translations for various languages. - Remote printing in Windows 7:
Fixed a remote printing in Windows 7. - Bugfixes:
Fixed a lot of small bugs.
9 Apr 2020
- Bugfix:
Fixed a timer duration exceeding integer boundaries.
3 Apr 2020
- Error handling:
Improved error handling. - Custom client:
Fixed Privacy Mode for Custom Clients. - Bugfixes:
Fixed a couple of small bugs.
11 Mar 2020
- Invitation link in main view:
Reintroduced the invitation link in the main view. This feature requires a properly set up default mail client to work. - Send support information feature:
The link 'Send Support Information..' on the page 'About AnyDesk' in the settings now tries to create an e-mail. This feature requires a properly set up default mail client to work. - Settings page:
Added an option to set up an Alias on the UI settings page. - Incoming session new feature:
The backend user can now accept an incoming session request and immediately request elevation. - Discovery feature security:
Significantly improved security of Discovery feature. - Session UI improvement:
The toolbar can now be hidden during a session via the session tab menu. The remote activity indicators can now be de-/activated by clicking on them. - File Manager:
The File Manager enabled file upload even though it was disallowed. An additional monitor appeared on opening the File Manager. - Custom client:
Custom Clients may have cut ID and Alias in a list view. Custom Clients allowing only incoming sessions did not support Remote Restart. - Service:
Fixed a deadlock in the service making it unresponsive to session requests. Fixed a crash in the service when connecting to multiple IDs at once. - Bugfixes:
Fixed couple of small bugs and occasional crashes.
18 Dec 2019
- Bugfixes:
Fixed some minor bugs.
21 Nov 2019
- New Privacy feature for Windows 8 and 10:
Enabling privacy mode during a session will turn off the monitor on the remote side so the screen content is hidden. - Seeking in session player:
Session player can now jump into specific point in time. - Address Book usability:
Address Book items offer to create TCP tunnel. - File Manager:
File Manager address field now handles Enter key properly and shows remote folder content after switching sides. - Bugfixes:
Fixed automatic registration of aliases in custom namespaces and couple of other small bugs.
1 Oct 2019
- Usability:
Address field is now in focus upon window start. - Android compatibility:
Added support for Android special keys. - Translations:
Translations have been updated. - Bugfixes:
Fixed couple of small bugs.
9 Sep 2019
- New set of permissions used during unattended access:
New permissions must be enabled and will used in case session has been started using password or token. - Performance and Usability:
Improved performance and usability of the new user interface. - Bugfixes:
Fixed a couple of small bugs.
12 Jul 2019
- Discovered clients in search:
Discovered clients can be searched for now by using user name, Alias, client ID, machine name and operating system. - Bugfixes:
Fixed a couple of small bugs.
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- Bugfixes:
Fixed a couple of small bugs.
6 Jun 2019
- Custom Client Layout:
Added a new minimalistic layout for customer generated clients that only support incoming connections. - Bugfixes:
Fixed a couple of small bugs.
27 May 2019
- Bugfixes:
Fixed a crash when AnyDesk could not find a preview image. - Welcome Panel:
Changed images for welcome panel.
23 May 2019
- Bugfixes:
Fixed a few major and minor bugs. - Usability:
A couple small usability improvements.
15 May 2019
- TCP Tunnels:
Added TCP Tunneling (or Port-Forwarding) for running sessions. - Bugfixes:
Fixed many major and minor bugs. - Performance and Usability:
Improved performance and usability of the new user interface. - Translations:
Improved translations.
12 Apr 2019
- Bugfixes:
Fixed several bugs that occasionally lead to crashes and freezes. - Installer:
Progressbar for the installer. - Translations:
Updated polish translations. - Welcome Tab:
Updated the welcome tab.
8 Apr 2019
- Bugfixes:
Stability improvements and fixed default audio record settings.
5 Apr 2019
- Bugfixes:
Fixed many minor bugs. - Updated translations:
Updated translations for Chinese, Portuguese, French and Russian.
4 Apr 2019
- Address Book:
Fixed a few minor bugs in the Address Book. - Command Line:
Security improvements regarding blocking outgoing sessions. - Auto Discovery:
Start Auto-Discovery automatically when AnyDesk is installed. - Address Book:
Added the right click menu.
29 Mar 2019
- User Interface:
Small improvements of the new user interface. - Stability:
Fixed a rare case that can cause AnyDesk to not respond or crash. - Connection Trace:
Tracefile was sometimes not stored correctly when AnyDesk is installed.
27 Mar 2019
- NEW User Interface:
Completely new and modern design for AnyDesk with many usability improvements. - Address book:
Greatly improved address book with drag & drop and better handling. - Remote Printing:
Support for remote printing on Windows 7, 8 and 10. - Auto Discovery:
New feature that allows AnyDesk to find other clients inside your local network. - Remote Cursor:
Fixed bugs relating to the remote cursor and fullscreen mode. - Stability:
Fixed several bugs that can lead to crashes in special situations. - Localization:
Updated translations.
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If the download does not start automatically, please click the Download link below.
Get Started with AnyDesk in 3 steps:Double-click the downloaded AnyDesk file and AnyDesk will start immediately.
Enter the ID or Alias of the remote device into the field under 'Remote Desk'.
Click the green 'Connect'-Button and enjoy our fast and simple remote software solution.
